We chuckled at the challenge of putting this video together for these young entrepreneurs with an "interesting" take on how to approach college. Luckily, they understood the humor in their business idea and wanted a semi-parody approach.

Easy Class Guide exists to "enhance the college experience." This start-up promises to deliver the true information that students are looking for when it comes time to registering for classes - by students, for students.

Quick wit and quick camera moves - we wanted to keep a young generation engaged in the content through humor and an "inside joke" approach to the copywriting. In less than two minutes, the video sets up the business for success with abrand style and explanation of their services.